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AdVantage Networks was founded by a pair of industry innovators known for delivering
trusted solutions to many of today’s global leaders.
We believe the current online ad revenue model is flawed and unfair.
Simply put, it does not encourage Internet providers to invest in their networks and
create new services. Rather the operators are forced to find ways to limit or control
services to manage cost. The competitive landscape within the ecosystem does not
provide a proper distribution of revenue sharing.
There is a current disparity in the sharing of digital advertising revenue
among the primary participants who deliver Internet access. We believe it's
time for disruption in the name of recognizing fair revenue sharing for all those
who bear the costs.
Network Providers
We believe Network Providers should share in the ad revenue created on the backs
of their networks, not to diminish the profits of others but to share in it. Technology
limitations prevented such revenue participation in the past, but not any longer.
Publishers
For Publishers, we commit to flawless integration with zero disruption to the content
on a page—no frames, no toolbar, no pushing or manipulating of content in any way.
Publishers serve their site-sold ads first and then, and only then, do we display one
of our advertisements from our network.
End-users
For end-users, we employ our technology to seamlessly serve advertisements only in
the existing ad spots on a page, with no change to the user experience whatsoever.
The user sees ads in the same locations they always have. We are also deeply committed
to the privacy and safety of our end-users. Our technology is a session-only engagement
with no user download and end-users may opt-out at any time.
Advertisers
For Advertisers, we believe there’s a better, more effective and efficient way to reach
their target customers.
Our technology is safe and we follow the current industry standards for delivering
digital advertising, so we don’t put the user in harms way. We deliver ad tags just
like every other digital ad provider today.
In the interest of fairness and opportunity, AdVantage Networks is pleased to deliver
our revolutionary new online advertising solution.
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